2023
Product strategy and design for an MVP app and design system for a pre-seed start up supporting motherhood
Product strategy and design for an MVP app and design system for a pre-seed start up supporting motherhood
My Team:
3 UX/UI Designers
3 Developers
Techniques:
Interaction Design
Market Research
Product Strategy
MVP
AS DESIGN LEAD,
AS DESIGN LEAD,
I defined the product strategy for features that supported mothers anonymously and streamlined the team’s workflow by creating a design system.
I defined the product strategy for features that supported mothers anonymously and streamlined the team’s workflow by creating a design system.
60%
60%
60%
Reduction in design hours
Reduction in design hours
Reduction in design hours
35+
35+
35+
Responsive screens for mobile
Responsive screens for mobile
Responsive screens for mobile
BUT WHAT'S THE PROBLEM?
BUT WHAT'S THE PROBLEM?
Rose needed a mobile app for new and expecting mothers lacking support and community. At pre-seed stage, they required an interactive prototype to pitch to investors.
Rose needed a mobile app for new and expecting mothers lacking support and community. At pre-seed stage, they required an interactive prototype to pitch to investors.
Hi-fidelty designs
ISSUES WE ENCOUNTERED
ISSUES WE ENCOUNTERED
To align a UX team with diverse skills, I built a lightweight design system for our pre-seed MVP, creating a shared visual language that saved time, prevented inconsistencies and streamlined handoffs.
I ensured the library was scalable for the Thank Rose team by designing multiple states and sizes for each button and feature.
I built a lightweight design system for our design, giving the UX team a shared visual language that saved time and streamlined handoffs.
I ensured the library was scalable for the Thank Rose team by designing multiple states and sizes for each button and feature.
I built a lightweight design system for our design, giving the UX team a shared visual language that saved time and streamlined handoffs.
I ensured the library was scalable for the Thanks Rose team by designing multi
SO, WHAT'S THE DESIGN SOLUTION?
SO, WHAT'S THE DESIGN SOLUTION?
With limited time, my team and I designed an MVP where mothers could safely ask questions and share resources with each other and care providers, anonymously.
With limited time, my team and I designed an MVP where mothers could safely ask questions and share resources with each other and care providers, anonymously.
Design Highlights
Anonymous Chat Room
A safe space to talk, ask questions, and connect with other moms.
Community Posts
Post questions or search community discussions for answers and support.
Messaging/Audiopods
Users can message and talk with other users or care providers
MY IMPACT?
Thanks Rose especially valued the simplicity of the design and how our team handled user anonymity. Since then, the founder has presented the MVP prototype to funders—including Google for Black-Owned Businesses—and is now awaiting funding approval.
Thanks Rose especially valued the simplicity of the design and how our team handled user anonymity. Since then, the founder has presented the MVP prototype to funders—including Google for Black-Owned Businesses—and is now awaiting funding approval.
MY IMPACT?
Community Posts
Post questions or search community discussions for answers and support.
Messaging/Audiopods
Users can message and talk with other users or care providers.
Anonymous Chat Rooms
A safe space to talk, ask questions, and connect with other moms.
Design Highlights
Design Highlights
Anonymous Chat Rooms
A safe space to talk, ask questions, and connect with other moms.
Community Posts
Post questions or search community discussions for answers and support.
Messaging/
Audiopods
Users can message and talk with other users or care providers
2025 © Olivia M Lane
2025 © Olivia M Lane
Hi-fidelty designs
Hi-fidelty designs